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Management and the Arts, by William James Byrnes
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The fifth edition of Management and the Arts provides you with theory and practical applications from all arts management perspectives including planning, marketing, finance, economics, organization, staffing, and group dynamics. Regardless of whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into strategic planning, organization, and integrated management theories. Case studies, statistics, and real-world examples will allow you get a handle on all aspects of arts managements, from budgeting and fundraising, to e-marketing and social networking, to working effectively with boards and staff members.
Revised to reflect the latest thinking and trends in managing organizations and people, this fifth edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas about how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In the News" quotes give you real-world examples of principles and theories.
- Sales Rank: #61332 in Books
- Published on: 2014-09-11
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.20" w x 7.50" l, .0 pounds
- Binding: Paperback
- 600 pages
Review
'I recommend this book to anyone involved in the business of arts management. With all the museums and theaters in New York City, it might as well be required reading for anyone looking to work at Lincoln Center or any of the numerous museums we have.' - Ben Wolinsky, Olive Branch United
'The book is a good text for class instruction while remaining a good reference for working arts managers. I recommend this book and wish I had been aware of it during the four previous editions. This fifth edition of Management and the Arts is a good addition to a performing arts manager’s library and reference shelves.' - Richard S. Peterson, Theatre Design & Technology
About the Author
William J. Byrnes is a professor of Arts Administration at Southern Utah University in Cedar City, UT. He regularly teaches graduate seminars and online in the areas of board relations and planning, fundraising, cultural economics, financial management, leadership, and organizational development. He has extensive experience in higher education management and administration and has served in various leadership capacities at SUU, Florida State University, and Oberlin College. He has managed and produced numerous events and productions in the performing arts over the last 40 years. He has served on several boards including the Utah Shakespeare Festival and the ETSA Foundation. He has lectured on arts management in America and in China, Japan, Singapore, Germany, Serbia, and Italy. He has been a long-standing member of the United States Institute for Theatre Technology (USITT) Management Commission and has served in various leadership capacities in USITT since 1980, including serving as president in 2000-02. In 2011 he received the distinguished achievement award in management from USITT. He is also a Fellow in USITT and received its Founders Award in 1996.
Most helpful customer reviews
1 of 1 people found the following review helpful.
Arts management made simple.
By B. Wolinsky
Management and the Arts begins each chapter with a short list of terms for the business. Then it lists the types of organizations involved in the arts; museums, theaters, operas, dance schools, etc. Each one has a numerical code to use, and categorized with the specific types of visual or performing arts they promote. The first chapter ends with an introduction to basic management and division of labor.
The second chapter deals more with the business side of the arts, along with a brief history. When art-related businesses become more competitive, a stronger management base is needed. For instance, small vaudeville houses didn’t require much in the way of management. All they had to do with have a sign up roster, let the juggler/dancer/comedian/musician go on for 15 minutes, and pay him his $10. Whatever preparation the performers did was at their own expense. An opera, however, needed a greater management structure; rehearsals had to be scheduled, sets had to be built, the wardrobe had to be cared for, makeup artists were needed, musicians had to be hired and rehearsed, and rehearsal time had to be paid for.
Management and the Arts covers the business strategies that are germane to the different types of organizations for the arts. For instance, a theater is usually open at night, while a museum is open all day long. A theater manager has to take care of a greater amount of scheduling than a museum, because the same artworks sit in the museum all day, and paintings don’t have to be booked the way actors do. However, a museum needs someone to curate the shows if it wants to attract paying visitors. If it needs money from grants, somebody will have to write the proposal.
Further chapters cover fundraising for different types of arts organization, then the more “retail” points like tickets sales and souvenirs, then comes the advertising, promotion, and public relations. I find this book thorough and informative, but it’s lacking in real-life examples. Each chapter should include a story about an arts organization that either succeeded or failed thanks to its management. I recall back in the mid-1990’s, the Syracuse State in upstate New York was bankrupt, and it bounced back through a successful public relations campaign. Part of the promotion involved allowing ticket buyers to return their tickets within a certain time, as well as a humorous advertising effort.
I recommend this book to anyone involved in the business of arts management. With all the museums and theaters in New York City, it might as well be required reading for anyone looking to work at Lincoln Center or any of the numerous museums we have.
5 of 7 people found the following review helpful.
Terribly Edited
By Rachel Nackman
This textbook is extraordinarily poorly edited. It reads like the publisher went to press with an unedited draft copy. I've found major typos, missing words, extra words, dangling modifiers, awkward sentence structure, fragments, sentences without punctuation left drifting away at the end of paragraphs... There are at least a handful of problems on every single page. I'm four chapters in, and this book feels like a joke.
I cannot stress how severely this poor copyediting distracts from the content of the book, which is mediocre but basically informative.
It amazes me that the publisher feels comfortable charging customers such a high price for such a terrible, inconsistent reading experience.
0 of 0 people found the following review helpful.
Basic, but very clear and complete.
By Juan Salazar Ochoa
Saved my masters degree in art and cultural management. Long story short, the master's pensum was really bad (U. Barcelona). This book helped me cover all the holes I had with the bad classes I took, mostly is up to date. It only covers how managing is done in North America so depending in which part of the world u are in, some concepts will not apply or may give u a twist on how to handle things differently. Great book! definitely will recommend it!. One thing is that the graphics in the kindle version are low quality, so if you zoom it and try to read them, it will be pixelated.
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